Discover the Story Behind Pop-Ups on the Bay
A wATERFRONT space made for connection, creativity, and good company
Pop-Ups on the Bay is a seasonal destination that brings together one-of-a-kind vendors, passionate entrepreneurs, and the best of Belleville’s waterfront. From local eats and unique retail to outdoor experiences and community events, it’s all about celebrating summer with friends and families while supporting small businesses and soaking up the good vibes.
Community & Culture At Belleville's Waterfront
Where Friends, Family, Food, Drinks, Fun & Supporting Local Comes Together By The Bay
Pop-Ups on the Bay was created to reimagine what a market could be — not just a place to shop, but a seasonal celebration of Belleville’s creative spirit. What began as a city-backed initiative to activate the shoreline has grown into one of the region’s most anticipated summer attractions.
We’re proud to host a dynamic rotation of vendors, food trucks, entertainers, and community collaborators — all set against the iconic backdrop of the Bay of Quinte. Whether you're a weekend wanderer or a first-time tourist, you're invited to connect, explore, and discover something new by the water.
Why Visitors Love It At The Bay
What Makes Us Different
A Beautiful Bayfront Backdrop
Set directly on the shores of the Bay of Quinte, our setting offers scenic views, cool breezes, vibrant energy, and endless photo-ready moments that truly elevate the entire experience.
Something New Every Week
With new vendors and live entertainment each weekend, no two visits are the same. It’s a fresh market every time — featuring local makers, food trucks, artists, and surprise pop-up events.
A Friendly Community Vibe
We’re more than a market. Pop-Ups on the Bay is a hub for connection, where residents, tourists, musicians, and entrepreneurs come together to proudly celebrate summer in Belleville.
The 2025 Pop-Ups on the Bay Businesses.
Inside every booth is a local small business owner bringing their passion to life.
Ayiti Eats
Ralph Saint-Dic
Authentic Haitian Cuisine
Friday - Sunday | 11am – 7pm
until September 13
*Schedule May Vary
Barbee's Smoking BAR-B-Q
Slow-Smoked BBQ Meats & Sides
Friday – Sunday | 11am – 7pm
until September 13
*Schedule May Vary
Gator's Fries
Amanda Casselman
Crispy, Golden Fresh-Cut Fries
Friday – Sunday | 11AM – 7PM
until September 13
Hogg Food Co.
James Hogg
Gourmet Sandwiches, Wraps & Sides
Friday – Sunday | 11AM – 7PM
until September 1
Little Timmie's
Paul Peterson
Delicious Indian Street Food
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
Lucky 13 Mini Golf
Paul Peterson
Waterfront Mini-Golf Fun
Wednesday – Sunday | 11AM – 7PM
until September 1
Nasr's Falafel
Nasredine Mostafa
Authentic Middle Eastern Cuisine
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
Souvlaki Ville
Dimitri Karapanos
Authentic Greek Souvlaki
Wednesday – Sunday | 11AM – 7PM
until September 1
Taste of Ukraine
Andril Vanchuk
Traditional Ukrainian Comfort Food
Friday – Sunday | 11AM – 7PM
until September 13
Stone Slab Pizza
River McCoy
Neapolitan-Style Pizza by the Pie
Wednesday – Sunday | 11AM – 7PM
until September 1
Karkata NC Boutique
Nidhi Agarwal
Custom Creative Apparel
Our Part Nature Co.
Amanda Newman
Eco-Friendly Home + Body Goods
The Golden Scoop
Emma Phieffer
Local Ice Cream
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
The Tinkered Decor and More Store
Jennifer Hunter
handcrafted treasures
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
Karkata NC Boutique
Nidhi Agarwal
Custom Creative Apparel
Our Part Nature Co.
Amanda Newman
Eco-Friendly Home + Body Goods
The Kiln Pop-Up Pottery
Kristianne Keiller
Glaze-your-own pottery pieces
REAL STORIES FROM Our Visitors
Here's What People Are Saying
"Would definitely recommend 😊"
"Tried Mel’s Perogies this afternoon - both the potato/cheese and pulled pork were delicious! Great service too - we even got a “sneak peek” taste of their special for Canada Day (Donair), so yummy!"
"Highly recommend 🤗🤩❤️"
"The falafel and shawarma were absolutely delicious and made by the loveliest woman! Great food in a beautiful place, what more could you want?"
"Love it!! 🥙 ❤️"
"Great authentic falafel in a beautiful setting! Friendly relaxed vibe in the park."
SIGNATURE WEEKENDS & SEASONAL HIGHLIGHTS
Pop-Ups on the Bay is where the community comes to life — and every VENDOR & EVENT has its own magic!
From Caribbean Fest to Sunset Markets, Pop-Ups on the Bay hosts a series of signature weekend events that spotlight Belleville’s culture, creativity, and community pride. These special activations feature themed vendors, live performances, culinary showcases, and family-friendly activities that keep the waterfront buzzing all season long.
Whether it's celebrating local artists, supporting nonprofit partners, or highlighting regional flavors, each event brings people together for unforgettable shared experiences by the Bay.
Want your brand to reach more people?
Align your brand with one of Belleville’s most vibrant seasonal events. Our customizable sponsorship packages offer high-visibility placement, community engagement, and exclusive activation opportunities across our signature weekends, vendor village, live music stage, and digital platforms.
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