Discover the Story Behind Pop-Ups on the Bay

A wATERFRONT space made for connection, creativity, and good company

Pop-Ups on the Bay is a seasonal destination that brings together one-of-a-kind vendors, passionate entrepreneurs, and the best of Belleville’s waterfront. From local eats and unique retail to outdoor experiences and community events, it’s all about celebrating summer with friends and families while supporting small businesses and soaking up the good vibes.

Community & Culture At Belleville's Waterfront

Where Friends, Family, Food, Drinks, Fun & Supporting Local Comes Together By The Bay

Pop-Ups on the Bay was created to reimagine what a market could be — not just a place to shop, but a seasonal celebration of Belleville’s creative spirit. What began as a city-backed initiative to activate the shoreline has grown into one of the region’s most anticipated summer attractions.

We’re proud to host a dynamic rotation of vendors, food trucks, entertainers, and community collaborators — all set against the iconic backdrop of the Bay of Quinte. Whether you're a weekend wanderer or a first-time tourist, you're invited to connect, explore, and discover something new by the water.

Michelle Lochan from the City of Belleville smiling alongside a guest while posing with a Pop-Ups on the Bay photo frame at West Zwick’s Park.

Why Visitors Love It At The Bay

What Makes Us Different

A Beautiful Bayfront Backdrop

Set directly on the shores of the Bay of Quinte, our setting offers scenic views, cool breezes, vibrant energy, and endless photo-ready moments that truly elevate the entire experience.

Something New Every Week

With new vendors and live entertainment each weekend, no two visits are the same. It’s a fresh market every time — featuring local makers, food trucks, artists, and surprise pop-up events.

A Friendly Community Vibe

We’re more than a market. Pop-Ups on the Bay is a hub for connection, where residents, tourists, musicians, and entrepreneurs come together to proudly celebrate summer in Belleville.

Meet the 2025 Pop-Ups on the Bay Vendors

Inside every booth is a local small business owner bringing their passion to life

From sizzling food trucks to artisan shops and family-run ventures, they’re the heartbeat of Pop-Ups on the Bay — and they can’t wait to welcome you this summer!

Ayiti Eats vendor Ralph Saint-Dic serving Haitian street-food from a bright blue and yellow booth at Pop-Ups on the Bay in Belleville, ON

Ayiti Eats

Ralph Saint-Dic

Authentic Haitian Street Food

Barbee’s Smoking BAR-B-Q owner Kimberly Andrews holding a seasoned cut of meat on a spatula before smoking at Pop-Ups on the Bay in Belleville, ON

Barbee's Smoking BAR-B-Q

Slow-Smoked BBQ Meats

Gator’s Fries mobile food trailer with its owner standing beside the green-and-white Gator’s Fries truck at Pop-Ups on the Bay in Belleville, ON

Gator's Fries

Amanda Casselman

Crispy, Golden Fresh-Cut Fries

Hogg Food Co. vendor James Hogg displaying bottles of signature hot sauce and a tray of crispy fried chicken at Pop-Ups on the Bay in Belleville, ON

Hogg Food Co.

James Hogg

Delicious Signature Burgers With a Zing

sland Grill GTA colourful Caribbean-style food truck parked lakeside serving festival goers at Pop-Ups on the Bay in Belleville, ON

Island Grill GTA

Warren Edwards

Bold Caribbean Grilled Eats

Karkata NC Boutique owner Nidhi Agarwal holding a Quinte West Chamber of Commerce membership certificate with two colleagues at Pop-Ups on the Bay in Belleville, ON

Karkata NC Boutique

Nidhi Agarwal

Custom Creative Apparel

Mustache Burger bright red food truck with oversized burger graphic parked at Pop-Ups on the Bay waterfront event in Belleville, ON

Mustache Burger

Bazdar Hooman

Juicy, Handcrafted Smash Burgers

Nasr’s Falafel owner Nasredine Mostafa smiling and frying falafel in a large pan at Pop-Ups on the Bay in Belleville, ON

Nasr's Falafel

Nasredine Mostafa

Fresh Falafel + Shawarma Wraps

Pop-Ups on the Bay Logo
Our Part Nature Co. founder Amanda Newman holding her young son in front of leafy green trees at Pop-Ups on the Bay in Belleville, ON

Our Part Nature Co.

Amanda Newman

Eco-Friendly Home + Body Goods

Portable mini-golf course with colourful obstacles set up on the Belleville waterfront lawn at Pop-Ups on the Bay festival

Park Play Micro Golf

Paul Peterson

Waterfront Mini-Golf Fun

Overhead view of grilled souvlaki skewers, seasoned fries, fresh salad and dipping sauces on a white table at Pop-Ups on the Bay in Belleville, ON

Souvlaki Ville

Dimitri Karapanos

Greek Souvlaki & Loaded Fries

Stone Slab Pizza menu board listing Neapolitan-style pizzas displayed in a blue shipping container window at Pop-Ups on the Bay in Belleville, ON

Stone Slab Pizza

River McCoy

Neapolitan-Style Pizza by the Slice

Taste of Ukraine blue and yellow booth decorated with Ukrainian and Canadian flags at Pop-Ups on the Bay waterfront event in Belleville, O

Taste of Ukraine

Andril Vanchuk

Traditional Ukrainian Comfort Food

The Golden Scoop vendors Emma Phieffer and partner standing in front of a colourful mural on their shipping container at Pop-Ups on the Bay in Belleville, ON

The Golden Scoop

Emma Phieffer

Local Small-Batch Ice Cream

The Tinkered Decor and More Store

Jennifer Hunter

Vintage & handcrafted treasures

Gator’s Fries mobile food trailer with its owner standing beside the green-and-white Gator’s Fries truck at Pop-Ups on the Bay in Belleville, ON

Wavy

Megan Barnhart

Dirty sodas, shakes & slushies

Ayiti Eats vendor Ralph Saint-Dic serving Haitian street-food from a bright blue and yellow booth at Pop-Ups on the Bay in Belleville, ON

The Kiln Pop-Up Pottery

Kristianne Keiller

Glaze-your-own pottery pieces

REAL STORIES FROM Our Visitors

Here's What People Are Saying

"Would definitely recommend 😊"

"Tried Mel’s Perogies this afternoon - both the potato/cheese and pulled pork were delicious! Great service too - we even got a “sneak peek” taste of their special for Canada Day (Donair), so yummy!"

"Highly recommend 🤗🤩❤️"

"The falafel and shawarma were absolutely delicious and made by the loveliest woman! Great food in a beautiful place, what more could you want?"

"Love it!! 🥙 ❤️"

"Great authentic falafel in a beautiful setting! Friendly relaxed vibe in the park."

Crowds gathering at Pop-Ups on the Bay as visitors line up for ice cream at The Golden Scoop vendor booth in Belleville’s waterfront park.

SIGNATURE WEEKENDS & SEASONAL HIGHLIGHTS

Pop-Ups on the Bay is where the community comes to life — and every VENDOR & EVENT has its own magic!

From Caribbean Fest to Sunset Markets, Pop-Ups on the Bay hosts a series of signature weekend events that spotlight Belleville’s culture, creativity, and community pride. These special activations feature themed vendors, live performances, culinary showcases, and family-friendly activities that keep the waterfront buzzing all season long.

Whether it's celebrating local artists, supporting nonprofit partners, or highlighting regional flavors, each event brings people together for unforgettable shared experiences by the Bay.

Want your brand to reach more people?

Align your brand with one of Belleville’s most vibrant seasonal events. Our customizable sponsorship packages offer high-visibility placement, community engagement, and exclusive activation opportunities across our signature weekends, vendor village, live music stage, and digital platforms.

Pop-Ups On The Bay L;ogo

LEGAL

ADDRESS

FOLLOW US

10 Bay Bridge Rd, Belleville, ON K8P 3P6, Canada

Copyright 2025. Pop-Ups on the Bay. All Rights Reserved.

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