A wATERFRONT space made for connection, creativity, and good company
Pop-Ups on the Bay is a seasonal destination that brings together one-of-a-kind vendors, passionate entrepreneurs, and the best of Belleville’s waterfront. From local eats and unique retail to outdoor experiences and community events, it’s all about celebrating summer with friends and families while supporting small businesses and soaking up the good vibes.
Community & Culture At Belleville's Waterfront
Pop-Ups on the Bay was created to reimagine what a market could be — not just a place to shop, but a seasonal celebration of Belleville’s creative spirit. What began as a city-backed initiative to activate the shoreline has grown into one of the region’s most anticipated summer attractions.
We’re proud to host a dynamic rotation of vendors, food trucks, entertainers, and community collaborators — all set against the iconic backdrop of the Bay of Quinte. Whether you're a weekend wanderer or a first-time tourist, you're invited to connect, explore, and discover something new by the water.
Set directly on the shores of the Bay of Quinte, our setting offers scenic views, cool breezes, vibrant energy, and endless photo-ready moments that truly elevate the entire experience.
With new vendors and live entertainment each weekend, no two visits are the same. It’s a fresh market every time — featuring local makers, food trucks, artists, and surprise pop-up events.
We’re more than a market. Pop-Ups on the Bay is a hub for connection, where residents, tourists, musicians, and entrepreneurs come together to proudly celebrate summer in Belleville.
Inside every booth is a local small business owner bringing their passion to life.
Authentic Haitian Cuisine
Friday - Sunday | 11am – 7pm
until September 13
*Schedule May Vary
Slow-Smoked BBQ Meats & Sides
Friday – Sunday | 11am – 7pm
until September 13
*Schedule May Vary
Crispy, Golden Fresh-Cut Fries
Friday – Sunday | 11AM – 7PM
until September 13
Gourmet Sandwiches, Wraps & Sides
Friday – Sunday | 11AM – 7PM
until September 1
Delicious Indian Street Food
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
Waterfront Mini-Golf Fun
Wednesday – Sunday | 11AM – 7PM
until September 1
Authentic Middle Eastern Cuisine
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
Authentic Greek Souvlaki
Wednesday – Sunday | 11AM – 7PM
until September 1
Traditional Ukrainian Comfort Food
Friday – Sunday | 11AM – 7PM
until September 13
Neapolitan-Style Pizza by the Pie
Wednesday – Sunday | 11AM – 7PM
until September 1
Custom Creative Apparel
Eco-Friendly Home + Body Goods
Local Ice Cream
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
handcrafted treasures
Friday – Sunday | 11AM – 7PM
until September 13
*Schedule May Vary
Custom Creative Apparel
Eco-Friendly Home + Body Goods
Glaze-your-own pottery pieces
"Would definitely recommend 😊"
"Tried Mel’s Perogies this afternoon - both the potato/cheese and pulled pork were delicious! Great service too - we even got a “sneak peek” taste of their special for Canada Day (Donair), so yummy!"
"Highly recommend 🤗🤩❤️"
"The falafel and shawarma were absolutely delicious and made by the loveliest woman! Great food in a beautiful place, what more could you want?"
"Love it!! 🥙 ❤️"
"Great authentic falafel in a beautiful setting! Friendly relaxed vibe in the park."
From Caribbean Fest to Sunset Markets, Pop-Ups on the Bay hosts a series of signature weekend events that spotlight Belleville’s culture, creativity, and community pride. These special activations feature themed vendors, live performances, culinary showcases, and family-friendly activities that keep the waterfront buzzing all season long.
Whether it's celebrating local artists, supporting nonprofit partners, or highlighting regional flavors, each event brings people together for unforgettable shared experiences by the Bay.
Align your brand with one of Belleville’s most vibrant seasonal events. Our customizable sponsorship packages offer high-visibility placement, community engagement, and exclusive activation opportunities across our signature weekends, vendor village, live music stage, and digital platforms.
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